FestRider Photo Blog

The Magnetic Magic of Red

Omsk, City Garden
Full Story: 108 photosQuick Impression: 36 photos
A well-kept urban space offers new great angles
Dozens of women and girls gather to share the energy of beauty with the world
Scarlet and emerald bring out the best in each other — and in the lovely lady, too
Everything is ready for the “Heart of the World” flashmob!
The movements have been rehearsed in advance, so they look rhythmic and expressive
Next to her is Oksana Pinchuk from Novosibirsk, the lead organizer of the project in Omsk
The dance is performed to a song written especially for ladies in red dresses
They all radiate confidence and the power of female unity
Love for oneself and for the world is one of the key meanings of the event and its anthem
According to the organizers, the project helps women feel free to be irresistible
…yet they often mark the start of big inner changes
The Yubileyny Bridge is behind them — and despite the heat, their good mood stays strong
Next on the plan is Partizanskaya Street
Drivers respond with short honks and admiring smiles
Meanwhile, the ladies in blue dresses aren’t part of our column!
Muzeynaya Street is simply made for all kinds of walks — and the flashmob is no exception
Heart gestures are back in action
The parade keeps moving to the rhythm of the city
It lets a woman rediscover herself…
In such moments, countless individual stories merge into one big shared story
If there’s a reason to pause, it’s only for the applause!
Five minutes later, the ladies breathe life into the street’s majestic architectural ensemble
Even the lower part of Lyubinsky Avenue is learning to read the key message in sign language
The next photo stop is the former shop of merchant Maria Shanina
And so, the life-affirming walk through the historic center comes to a close
The Siberian air warmed up to +30°C, so bringing a fan was a very sensible idea
There’s a rare chance to take a photo with the flowers that will soon be handed out to the participants
After hundreds of steps across the scorching asphalt — finally free from heels!
Two kilometers in high heels definitely make themselves felt
You can’t hide the fatigue, but you can’t contain the joy either: it was clearly a day well spent
Now is the perfect time to talk about the parade and what it meant to you
You can also share your impressions with friends online
Photo shoots continue in the City Garden’s most striking spots
The organizers call on everyone to stand together once more for the lottery
All that’s left is to send a video greeting to the project’s creator, Eleonora Shipulina…
…and then we can slowly head home, already wondering what might surprise everyone in 2027!

Continuing with the Theme

And in the meantime, there’s time for a photo session — the kind you can only get at Winter Farewell!132 shots

Say Goodbye to Winter, Say Hello to Pancakes

Omsk, Krutaya Gorka Neighbourhood

In some places, the scenery looks downright otherworldly129 shots

Igloo City Made of Snow: Sun Above and Ice Below

Novosibirsk, Boomerang Beach

The last keepsake photos are taken129 shots

Bear Lake Fun: A Mud Festival Adventure

Novo‑Ilyinskoye (Kurgan Region)

Their impressions are overwhelmingly positive81 shots

Time for Ice Swimming!

Omsk, Green Island Park

Just one more minute, and the main Father Frost will give the signal to start the parade66 shots

Celebrating Winter Wizard’s Birthday

Kalachinsk (Omsk Region)

All photo stories: 20