Beauty Industry Talents: The Hair and Makeup Contest
Omsk’s 12th biennial Beauty Industry Championship set a new record as the largest competition in its history. On February 28, almost 200 masters battled for medals and trophies in this prestigious contest, all united by the year’s central theme: Russian fairy tales.
Day Hairstyles
From early morning until late evening, the competition zone is never empty
This is the “Women’s Daytime Hairstyle” nomination
Competitors work with long hair
As a rule, models actively help them: holding hairspray, bobby pins, and curling irons
Masters are given just half an hour, while juniors must finish in 35 minutes
Why not smile for the press when everything is going well?
Every year, more and more male professionals compete in the championship
And more and more often, they end up on the podium!
Only a few minutes left before the work is done
And now only the models remain in the competition zone
Judges have 20 minutes to evaluate all the hairstyles…
…and pick out the truly outstanding looks from a flood of extraordinary ones
Men’s Cuts
Two more nominations are dedicated to men’s cuts: on long and short hair
For some, inspiration helps bring their vision to life
However, focus and persistence also get the job done
Creating a beautiful men’s haircut can be even harder than a women’s one
Many spectators gather around the competition zone, watching the creative process
But the stylists have no time to chat with their support teams
The work is still in full swing, but the overall creative vision is already visible
A stylish haircut makes a great impression — on a date and at a job interview
And even a men’s look deserves a stylish accessory to finish it off
Bridal Hairstyles
The “Bridal Hairstyle” nomination requires long hair
45 minutes are allotted for preparing the bride
Mirror, mirror on the wall, tell me the truth: are all the curls in place?
Every girl should look stunning on her wedding day
The hairstyle is an essential part of the look
The role of a skilled stylist on this day cannot be overstated!
The accessory is the finishing touch: in a couple of minutes, the judging will start
And now all the girls look ready to step into the wedding hall
Choosing the best is no easy task, but experience guides the experts’ personal criteria
Whatever the jury’s decision, every model deserves the audience’s admiration
Natural beauty is beautifully highlighted in every created look
And a bride’s bold red against the familiar white is absolutely beyond praise!
Makeup Artistry
Two morning nominations are addressed to makeup artists
One group of masters creates evening makeup in the style of a “Social Soirée”
The other group works on fantasy makeup themed “Fairy-Tale Beauty”
Of course, age-old storylines leave plenty of room for creativity
The highest art is to match a fairy tale to the model’s individual features
The masters have about an hour to bring their carefully planned looks to life
Time is up: the models are ready to meet the impartial experts
The contestants wonder: does a photo shoot mean the judge liked the work?
In any case, the audience’s affection will forever stay with all the participants!
This laconic look, fit for a social outing, feels perfectly at home in Siberia
And this ambitious image is simply destined to draw eyes at any event
Skillfully accentuating youthful beauty — that’s what every makeup artist must master
But back to the fairy tales: the desired effect can be achieved not only with makeup
Almost all the authors complement their fantasy looks with costumes and headpieces
Let the fair judges decide who interpreted the theme more accurately and creatively
Alongside the makeup artists, hairdressers were also working in the competition zone
A separate nomination is titled “Fashionable Women’s Haircut with Styling”
By the way, this artfully undone look later earned high praise from the jury
Evening Hairstyles
The “Women’s Evening Hairstyle” nomination is one of the most popular
As with “Daytime Hairstyle”, masters and juniors must finish within 30 and 35 minutes respectively
If the hairspray can be helped to dry faster, by all means it should be!
In a skilled professional’s hands, hair can transform beyond recognition
A good hairstyle subtly speaks of a person’s character and mood
Perhaps some of the models will be lucky enough to head to a dinner party after the championship
Shall we watch the look come together? It’s the 8th minute of the competition
At minute 25, the auxiliary elements still hide the final result
The last minute: the contestant manages to arrange the decorative details…
…and now the author’s vision can be admired in all its glory!
The lovely models are about to meet the demanding judges
A full 25 minutes go into the thoughtful study of the evening hairstyles
Prom night? A corporate party? Her best friend’s wedding? This girl’s options are endless!
Delicate accessories are the trend of the season
An airy, seemingly effortless updo is also a favorite this year
The 1940s Vibe
The “1940s Hairstyle” nomination promises to be rich in looks
For spectators, this is one of the most exciting competitions of the day
The fashion for femme fatales emerged precisely in this era
21st-century tools allow for faster results than 80 years ago
Rolled curls were considered highly attractive
Those with long hair loved hairstyles with elegant swirls
The front sections can be styled into whimsical waves
The stylist knows exactly what they want, but the task is no easy one
From every single angle, the result should be amazing!
It’s worth noting that hairspray was invented right in the 1940s
It’s essential for keeping the hairstyle in shape for a long time
Final touches: the model is ready for the judges to appear
Evaluation time is 5 minutes shorter than for evening hairstyles
The double roll was very popular in the postwar years
The profile fully reveals the intricacy of the styling
Hairnets were used by few today, though they were common in the 1940s
Many competition hairstyles are comfortable and practical, true to the spirit of the era
And the most unusual ones require extra attention to maintain their aesthetics
Gloves perfectly complement the outfit and beautifully echo the vintage styling
Paired with authentic makeup, retro hairstyles are just as relevant today
One more reference-quality look wraps up this journey through the history of hairdressing
Coloring
The “Estel Colorist” nomination focuses on working with color
The championship’s sponsor encourages participants to seek out new, unusual shades
Spectators have taken the best seats in anticipation of a colorful showdown in every sense
The coloring is done in advance, but the hairstyle must be styled within the allotted time
A true colorist experiments with colors on herself too!
The contestants in this nomination know how to draw admiring glances from everyone around
20 minutes flew by, and the judges are invited to see every color of the rainbow
Short hair is great for bringing a clear, easily readable idea to life
Long hair opens up possibilities for building multifaceted gradient combinations
As always, the costume helps convey the full scope of the vision
Color makes you stand out, reveals your individuality
This understated yet sophisticated hairstyle won over many members of the jury
Hairstyles with Accessories
The final nomination is “Fantasy Look with a Postiche Accessory”
These looks are created at home, and the authors have just 5 minutes to fix any flaws
If there are no flaws, the stylist and model can spend this time on a spontaneous photo shoot
The “Russian Fairy Tales” theme is a treasure trove of vivid heroes and heroines. The Firebird
Koschei the Deathless allows for the widest range of interpretations
Not a single important detail escapes the expert’s keen eye. The Mermaid
The Swan Princess — gentle, demure, magical, and utterly springlike
Marya Morevna — a warrior maiden capable of overcoming any hardship
The fearsome many-headed Serpent Gorynych is instantly recognizable
The Mistress of the Copper Mountain is harder to guess, but the accessory suits her remarkably well
Snow Maiden is known to everyone since childhood: Father Frost’s granddaughter is beloved across generations
The Golden Fish’s adornment is crafted with great taste and meticulous attention to detail
Baba Yaga, it seems, appears in a modern reincarnation
She is young, attractive, and clearly advocates for environmental responsibility
It’s high time to hold a separate contest for the best rendition of the Firebird among all these entries!
Though picking the best one would be tough: all the fairy-tale "feathered ones" are wonderful
But the Frog Princess is one of a kind: beautiful, resourceful, hardworking
After the judging, the stylists reunite with their models for a commemorative photo together
Show and Awards
The long day wraps up with a rhythmic runway show featuring looks from all nominations
Next, a conceptual performance takes the stage
The artists of the “Image” Fashion Theater decided to support the championship in this way
The participants are applauded by Elena Dyachuk, Deputy Mayor of Omsk
She presents awards to the winners in several nominations
The suspense lasts until the very end, so the best contestants are overflowing with emotion on the stage
Late in the evening, all the medals and trophies finally find their owners
Tired but happy, the winners are still ready to pose in unconventional ways
The 12th championship is over, and a new standard of quality in the beauty industry has been set!
